JAY-Z Files Trademark for "Jaybo" Character From "The Story of O.J." Video

JAY-Z filed trademark documents for the animated character "Jaybo" from his "The Story of O.J." video, a song off Jigga's latest album, 4:44. TMZ reports that the plan is to use the image for future merch ideas such as "T-shirts, sweaters, hats, blankets, shams, dinnerware, mugs, cocktail shakers and thermal containers." The video for "The Story of O.J." -- directed by Mark Romanek and Jay himself -- currently has over 46 million YouTube views. The Jaybo character is a play on the racist term, S...